Our Story

Our Vision

To unleash the full potential of our athletes as Asia’s leading company. We provide worldwide access to reputable sports and education opportunities at the highest level.

Our Mission

To drive a new era of equipping athletes to become world changing leaders.

Teaming Up With the Best

Statement of Principles

Service Excellence

Provide timely, professional, effective and efficient service to all student and athlete clients and their family.


Ethical Conduct and Professionalism

We conduct our business with the utmost respect and professionalism according to the highest ethical standards.


Dedication and Partnerships

Never lose sight of the fact that we provide life changing opportunities by connecting athletes to reputable schools, clubs, and organizations. Also, we work closely with our athletes and their family to provide ever­-improving
client­-centered services.


Employee Development

We hire talented, passionate, and driven people and support them to build skills through training and experience. We also provide opportunities for them to grow within Affinity.


Continuous Improvement in Measurable Ways

Identify key needs and assess how well we meet them. Through client’s feedback, we continuously improve our services and measure our progress.


Innovation in Service Expansion

Invest in areas to extend exposure by networking as we actively seek new partners worldwide and find better ways of delivering our services.